‘Public Relations’

Marketing Obsession: The Super Bowl Phenomenon

Ever since Acme Packing Company put its brand on the jerseys of the local football team in Green Bay, Wisconsin in 1921, commercial enterprise has been attempting to cash in on the popularity of the sport that has become, in the 95 years since, our national obsession. The National Football League has grown into a […] Read more

Feb, 06, 2016

153

K4CONNECT SELECTS FRENCH/WEST/VAUGHAN TO LAUNCH SMART TECHNOLOGY FOR SENIOR COMMUNITIES

Raleigh, N.C. (Aug. 31, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by growing technology integration company K4Connect to provide public relations support for its debut smart technology platform, K4Community. K4Community, designed specifically for senior living communities and their residents, transforms the […] Read more

Aug, 31, 2015

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Helping Leigh Steinberg Prepare the Next Generation of “Jerry Maguires”

FWV is privileged to represent sports agent, media personality, best-selling author and renowned speaker Leigh Steinberg. Known for record-setting athlete contracts, groundbreaking charitable works and his role in inspiring the film “Jerry Maguire,” Leigh’s ascent to the pinnacle of the sports world in the 80s and 90s heralded the era of the “super agent.” FWV […] Read more

Jul, 22, 2015

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FWV Construction Crisis Control – How to Plan for the Unexpected

It has been a tough year for the construction industry. In today’s New York Times, the article “Soaring Reminder of Danger” is critical of safety issues at a skyscraper under construction in South Korea. The article cites a perception of “speed and efficiency at the expense of safety.” While safety is a priority in the […] Read more

Jul, 15, 2015

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Greater Raleigh Convention and Visitors Bureau Selects French/West/Vaughan as Creative and Media Services Agency

RALEIGH, N.C. (June 4, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by the Greater Raleigh Convention and Visitors Bureau (GRCVB) as its creative services agency of record following an 18-agency competitive review. GRCVB is the official and accredited destination marketing organization […] Read more

Jun, 04, 2015

203

Awards Season: Entry Advice

The following post was originally published by the Raleigh Public Relations Society here. Awards Entry Advice: Katie Johnson from French | West | Vaughan As you are compiling your Sir Walter Raleigh Awards entries this year (remember deadline June 26!) we wanted to share some advice from past award winners. Below, Katie Johnson, group account director at French/West/Vaughan […] Read more

Jun, 04, 2015

152

Touching Is Believing: The Importance Of Consumer Trial In A New Product Launch

With the launch of a new product, brands quickly work to achieve several key goals: building positive brand awareness among both new and existing customers; distinguishing themselves from competitors; and encouraging trial. With the debut of a new line of denim, in an already crowded marketplace, this last goal is imperative to success. In October […] Read more

Jan, 30, 2015

140

Is Anger Effective Persuasion?

Another election has passed, and the negative attack ads are still ringing in my ears.  Campaign strategists are convinced that hatred and anger moves the needle. As Slate Magazine reports, the North Carolina Senate election was the most negative race in the nation. Nearly seven out of 10 ads were negative in the down-to-the-wire contest. […] Read more

Nov, 06, 2014

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