‘Digital Marketing’

TEEN CANCER AMERICA AND DUKE BASKETBALL LEGEND NOLAN SMITH SEEK SHOOTERS FOR TCA HOOP-A-THON JULY 22 IN DURHAM

First Citizens Bank Sponsors Fundraiser Featuring Celebrity Athletes from Duke, UNC, NBA RALEIGH, N.C. (June 21, 2017) – Teen Cancer America (TCA) today announced it will host a summer fundraiser, the 2017 Nolan Smith TCA Hoop-a-thon Challenge, in Durham, N.C., on Saturday, July 22, at the Emily K Center. Led by TCA Ambassador and former Duke […] Read more

FRENCH/WEST/VAUGHAN CEO RICK FRENCH LISTED AMONG WORLDWIDE LEADERS BY PR WEEK

Agency Founder and Chairman Featured in “Global Power Book” Three Straight Years RALEIGH (June 15, 2017) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced that for the third consecutive year, FWV Chairman and CEO Rick French has been profiled in the PR Week Global Power […] Read more

FRENCH/WEST/VAUGHAN SENIOR VICE PRESIDENT APPOINTED TO TWO LEADING PET/VETERINARY INDUSTRY GROUPS

BluePearl Clinical Trial Review Board and Fear Free Advisory Group Welcome Pet Marketer and Lifestyle Expert Kristen Levine RALEIGH (May 31, 2017) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced that its Pet & Veterinary Practice’s Senior Vice President, Kristen Levine, has been appointed to […] Read more

FRENCH/WEST/VAUGHAN CONTINUES TO MARK ANNIVERSARY WITH NATIONAL PR AWARDS

  Agency Earns Bulldog Media Relations Honors, PRSA Bronze Anvils as U.S. Rankings Jump RALEIGH (May 9, 2017) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, added exclamation points to its 20th anniversary year with six new national industry awards. At the Bulldog Media Relations Awards, FWV won […] Read more

CITYVET SELECTS FWV FETCHING AS PUBLIC RELATIONS AGENCY OF RECORD, MULTIPLE MARKETS TARGETED FOR EXPANSION

All-in-One Business Model Includes Veterinary Care, Full-Service Boarding and Grooming, Pet Products Retail Store   RALEIGH, N.C. (May 4, 2017) – FWV Fetching, the Pet and Veterinary Practice of French/West/Vaughan, (FWV) – one of the nation’s leading independent public relations, advertising and digital marketing agencies – has been selected as agency of record by CityVet, a veterinarian-owned […] Read more

Moving Pictures: The Engagement Tool!

“In an attempt to cut through the noise, marketers are increasingly experimenting with new visual tricks and gimmicks designed to make consumers stop and take notice, if only for a second or two. Cinemagraphs – still photographs incorporating looping video elements – are a recent example of such a tactic.” – Wall Street Journal    […] Read more

FWV Selected by Teen Cancer America as Pro Bono Marketing Partner

Agency to Support The Who’s Non-Profit Mission French West Vaughan (FWV), one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced a pro bono partnership with Teen Cancer America (TCA), the national non-profit founded by rock ‘n’ roll icons Roger Daltrey and Pete Townshend of The Who. FWV will provide […] Read more

Content Cowboys are King

With network TV coverage drying up, millions of rodeo fans were left in the dust without access to live event broadcasts. Rather than sitting idly by lamenting the changing times, FWV helped long-time client Wrangler seize the reins to become the world’s largest rodeo content producer. Wrangler Network is now a primary hub for western […] Read more

Mar, 24, 2016

134

Key Takeaways from Mary Meeker’s 2015 Internet Trends Report

The annual “Internet Trends Report” – shared by Mary Meeker of VC Firm Kleiner Perkins Caufield & Byers – is a gem. Each May Mary bestows incomparable insights upon us that predict the future of consumer behavior on the internet. In 2013, the report brought us a peak into mobile device supremacy, drones, We Chat, […] Read more

Jun, 03, 2015

152

Why Responsive Matters: A Look At Paid Search

Responsive web design refers to the practice of designing websites that can adapt to the size of the browser, regardless of device.  While it has been technically possible to design for the web responsively since before Y2K was a looming threat, there has not been a crucial need until the mass adoption of mobile devices […] Read more

Jan, 16, 2015

114

1 2