‘Content Integration’

Moving Pictures: The Engagement Tool!

“In an attempt to cut through the noise, marketers are increasingly experimenting with new visual tricks and gimmicks designed to make consumers stop and take notice, if only for a second or two. Cinemagraphs – still photographs incorporating looping video elements – are a recent example of such a tactic.” – Wall Street Journal    […] Read more

French/West/Vaughan Honored as North America Consumer Agency of the Year

— Agency also Wins Branded Journalism Campaign of the Year — RALEIGH, N.C.  (May 4, 2016) – Following a year-long, exhaustive interview and review process of 400 of the best PR firms in the United States and Canada, French/West/Vaughan (FWV) was named North American Consumer Agency of the Year at last night’s SABRE Awards in […] Read more

There’s Only 1 Way, 2 Say FWV is 4-Time Finalist for Consumer Agency of the Year (Through Song, of Course)

It’s as easy as 1, 2, 3, 4 FWV, which just earned its fourth nod as a national consumer agency of the year finalist. This recognition is the direct result of the agency’s ability to innovate, especially in the area of content creation and integration. Like in music, and song lyrics, and videos. Or even […] Read more