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Paralyzed Veterans of America Selects French/West/Vaughan to Launch Endurance Racing Program

Raleigh, N.C. (June 30, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by Paralyzed Veterans of America (Paralyzed Veterans) to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). REVolution provides able-bodied athletes a unique opportunity […] Read more

Jun, 30, 2015

134

French/West/Vaughan Chairman & CEO Named to PRWeek’s Global Power Book

Cannes, France (June 23, 2015) – PRWeek, the PR industry’s leading trade publication, yesterday unveiled its first Global Power Book, a listing of roughly 300 of the “brightest and most influential” PR leaders around the globe and French/West/Vaughan Chairman & CEO Rick French has been included on the 2015 list. The unveiling of the prestigious […] Read more

Jun, 23, 2015

127

Concord Hospitality Enterprises Company Selects French/West/Vaughan as Public Relations and Creative Services Agency

RALEIGH, N.C. (June 16, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by Concord Hospitality Enterprises Company as public relations and creative services agency of record following a competitive review. An award-winning hotel development, ownership and management company, Concord Hospitality has devoted […] Read more

Jun, 16, 2015

128

Greater Raleigh Convention and Visitors Bureau Selects French/West/Vaughan as Creative and Media Services Agency

RALEIGH, N.C. (June 4, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by the Greater Raleigh Convention and Visitors Bureau (GRCVB) as its creative services agency of record following an 18-agency competitive review. GRCVB is the official and accredited destination marketing organization […] Read more

Jun, 04, 2015

203

Awards Season: Entry Advice

The following post was originally published by the Raleigh Public Relations Society here. Awards Entry Advice: Katie Johnson from French | West | Vaughan As you are compiling your Sir Walter Raleigh Awards entries this year (remember deadline June 26!) we wanted to share some advice from past award winners. Below, Katie Johnson, group account director at French/West/Vaughan […] Read more

Jun, 04, 2015

152

Key Takeaways from Mary Meeker’s 2015 Internet Trends Report

The annual “Internet Trends Report” – shared by Mary Meeker of VC Firm Kleiner Perkins Caufield & Byers – is a gem. Each May Mary bestows incomparable insights upon us that predict the future of consumer behavior on the internet. In 2013, the report brought us a peak into mobile device supremacy, drones, We Chat, […] Read more

Jun, 03, 2015

152

Touching Is Believing: The Importance Of Consumer Trial In A New Product Launch

With the launch of a new product, brands quickly work to achieve several key goals: building positive brand awareness among both new and existing customers; distinguishing themselves from competitors; and encouraging trial. With the debut of a new line of denim, in an already crowded marketplace, this last goal is imperative to success. In October […] Read more

Jan, 30, 2015

140

More Social Media Presence, More Holiday Presents

For some people, holiday shopping seems to begin as soon as they’ve finished eating turkey on Thanksgiving Day. If you drive by the local Target or Walmart on your way home from grandma’s, you will probably see a line of people outside, just waiting for the doors to open at some absurd hour in the […] Read more

Dec, 09, 2014

144

A Little Less Talk, and a lot more Infographic Action | The Modern Day Press Release Goes Interactive

It’s a hectic Monday morning, and that well-researched Mr. Editor of yours has a stacked inbox of emails, a lukewarm cup of coffee, a fast approaching morning deadline and a boss who’s already given him an extension that he’s missed … oh yeah, and a gaping hole in a story that’s craving some visual appeal.  […] Read more

Nov, 12, 2014

105

Is Anger Effective Persuasion?

Another election has passed, and the negative attack ads are still ringing in my ears.  Campaign strategists are convinced that hatred and anger moves the needle. As Slate Magazine reports, the North Carolina Senate election was the most negative race in the nation. Nearly seven out of 10 ads were negative in the down-to-the-wire contest. […] Read more

Nov, 06, 2014

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