Touching Is Believing: The Importance Of Consumer Trial In A New Product Launch

With the launch of a new product, brands quickly work to achieve several key goals: building positive brand awareness among both new and existing customers; distinguishing themselves from competitors; and encouraging trial. With the debut of a new line of denim, in an already crowded marketplace, this last goal is imperative to success. In October […] Read more

Jan, 30, 2015


Why Responsive Matters: A Look At Paid Search

Responsive web design refers to the practice of designing websites that can adapt to the size of the browser, regardless of device.  While it has been technically possible to design for the web responsively since before Y2K was a looming threat, there has not been a crucial need until the mass adoption of mobile devices […] Read more

Jan, 16, 2015